Last Updated: June 2026
At Gitakshmi Group, we believe in being clear and open about how we collect and use data related to you. This Cookie Policy applies to all Gitakshmi Group websites, mobile applications, and digital services ("Websites").
This policy provides detailed information about how and when we use cookies on our Websites, why we use them, and how you can manage your preferences.
What is a Cookie?
A cookie is a small text file, typically made of letters and numbers, downloaded to your computer or mobile device when you access certain websites. Cookies are then sent back to the originating website on each subsequent visit.
Cookies are highly useful because they allow a website to recognise a user’s device. They are used for a wide variety of purposes such as website analytics (counting visitors and tracking behavior), targeted advertising, recording user preferences, or maintaining secure authentication.
Cookie Classifications
We classify our cookies into four main categories based on their function and purpose:
1. Strictly Necessary Cookies
These cookies are essential for our websites to function properly and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling out contact forms.
Note: You can set your browser to block or alert you about these cookies, but some parts of the site will not function. These cookies do not store any personally identifiable information.
| Host | Cookie Name | Description | Lifespan |
|---|---|---|---|
| .gitakshmi | contact_utm_cookie | Used to identify the landing page from which the visitor arrived. | 24 Hours |
| .gitakshmi | check | Used by the application to identify whether a user has selected or accepted specific application settings. | 24 Hours |
| .gitakshmi | contact_utm_preferrer | Used to identify the previous page the user visited before the current one. | 24 Hours |
2. Performance Cookies
These cookies collect information about your visit and use of our websites, for instance, which pages you visit most often, and if you receive any error messages.
Note: All information collected by these cookies is aggregated and completely anonymous. It is used solely to improve how our website works.
| Host | Cookie Name | Description | Lifespan |
|---|---|---|---|
| www.gitakshmi.com | _sdsat_pages_viewed | Set by Adobe Tag Manager to store a real-time page view counter. | Session |
| www.gitakshmi.com | _sdsat_lt_pages_viewed | Set by Adobe Tag Manager to store the total historical number of pages viewed. | 2 Years |
| www.gitakshmi.com | _sdsat_traffic_source | Stores the traffic source of the user and tracks the platform/site the user came from. | Session |
| www.gitakshmi.com | _sdsat_session_count | Set by Adobe Tag Manager to track and store a session counter. | 2 Years |
| www.gitakshmi.com | _sdsat_landing_page | Stores the specific landing page name during the user's initial visit. | Session |
| .gitakshmi.com | mbox | Set by Adobe SiteCatalyst analytics software to measure page performance via A/B split testing. | 2 Years |
| .gitakshmi.com | _gd_visitor | Visitor token. A unique identifier for the visitor specific to the website. | 2 Years 12 Hours |
| .gitakshmi.com | _gd_svisitor | 6sense visitor token used as a long-term identifier of the visitor on the website. | 2 Years 12 Hours |
| *.6sc.co | 6suuid | Used by 6sense to associate website visitors with a specific account/company for B2B analytics. | 2 Years 12 Hours |
3. Functionality Cookies
These cookies allow our websites to remember the choices you make (such as your username, language preference, or geographical region) to provide enhanced, more personalized features.
Note: These cookies cannot track your browsing activity on other websites. They do not gather information about you that could be used for cross-site advertising.
| Host | Cookie Name | Description | Lifespan |
|---|---|---|---|
| .marketo.com | _mkto_trk | Tracks visitor behavior to measure marketing campaign effectiveness. Remains anonymous until a user submits a form. | 2 Years |
| .gitakshmi.com | _gd_session | A unique identifier for the visitor's session to correlate page views and activities. | 4 Hours |
4. Targeting & Advertising Cookies
These cookies are used to deliver advertisements relevant to you and your professional interests, limit the number of times you see an advertisement, help measure marketing campaign effectiveness, and understand behavior after viewing an ad. They are placed with our permission by third-party advertising networks (like Google, LinkedIn, Facebook, and Twitter).
| Host | Cookie Name | Description | Lifespan |
|---|---|---|---|
| .gitakshmi.com | AMCVS_xxxxxAdobeOrg | Associated with Adobe Marketing Cloud. Stores a unique visitor and organizational identifier. | Session |
| .gitakshmi.com | _fbp | Used by Facebook to deliver real-time bidding advertisement products on third-party sites. | 3 Months |
| .gitakshmi.com | AMCV_AdobeOrg | Associated with Adobe Marketing Cloud. Allows tracking across company domains and services. | 2 Years |
| .gitakshmi.com | _an_uid | Used to show targeted advertisements for Gitakshmi Group on external websites. | 1 Week |
| .gitakshmi.com | _6si_cid | Tracks account activity when a visitor arrives via a 6sense ad campaign. | 4 Hours |
| .ads.linkedin.com | BizoID / lang | Connected with LinkedIn marketing services to target users based on professional profile data. | 1 Month / Session |
| .demdex.net | demdex / dpm | Owned by Adobe Audience Manager for online profiling, ID synchronization, and segmentation. | 6 Months |
| .everesttech.net | everest_g_v2 | Owned by Adobe. Used for tracking, syncing, and delivering targeted advertisements. | 2 Years / Session |
| .facebook.com | datr / fr | Used by Facebook to build behavioral interest profiles and enhance security/bot-detection. | 7 Months / 3 Months |
| .google.com | SID / HSID | Used by Google to verify user accounts, log-in times, and serve highly targeted profile-based ads. | 7 Months |
| .linkedin.com | bcookie / lidc | Set by LinkedIn tracking widgets to track users and profile professional target demographics. | Up to 7 Months |
| .twitter.com | auth_token | Set by Twitter plug-ins for social tracking, secure session management, and targeting. | Up to 14 Years |
| .youtube.com | VISITOR_INFO1_LIVE | Owned by Google. Tracks video views, user preferences, and embeds demographic targeting data. | Session to 6 Months |
| .youtube.com | LOGIN_INFO / SID | Used by YouTube/Google to securely verify Google accounts and maintain cross-domain session logs. | 7981 Years |
How to Control and Delete Cookies
Most web browsers allow you to manage cookies through their settings preferences. You can set your browser to:
- Accept or reject all cookies.
- Alert you every time a cookie is offered.
- Automatically delete cookies when you close your browser.
To find out more about cookies, including how to see what cookies have been set and how to manage or delete them, visit allaboutcookies.org.
Contact Us
If you have any questions about our use of cookies or this Cookie Policy, please contact our web administration team at admin@gitakshmi.com.